Sami Wong
Opinion
10 May 2020
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As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director, explains why it's so important for brands to provide a sense of 'stability' to consumers in China.
About Sami Wong
Sami is research director, Asia, at Concept M. Sami.Wong@conceptm.cn.